As a leading UI UX design company, we at Pronet Digital often come across clients who come to us to solve issues like high cart abandonment rates or poor conversion rates. Often the problem boils down to poor UI/UX design. In this case, it is important to consider that there is no single magic formula for UX design. It varies from case to case basis.
But, do not despair! In this blog, we will give a broad overview by talking about UX for eCommerce, the best practices for UX eCommerce success, and how we can build for you a robust eCommerce platform. So, let’s start our discussion by talking about UX for eCommerce.
Technological growth, global challenges, and business desire to reach a wider audience have led to a boom in eCommerce development. Customers today can buy anything and everything from an eCommerce portal while seated in the comfort of their homes. As eCommerce sites have increased in number, companies are looking for a way to create a competitive advantage.
One factor that eCommerce sites always need to keep in mind is the UX they are offering through their site. Any leading UI UX design company would vouch for the fact that for the eCommerce platform to register successful performance, it should offer a stellar user experience, quality products, robust user interface, etc.
So, one thing is clear. Even if you have a stellar product portfolio and a great brand value, you need to offer a wonderful user experience to succeed. If your website is not navigable, your customers will not be able to easily browse through it to reach their desired product. Thus, you will not be able to generate revenue or profit.
Businesses across the world plan to go through a digital transformation in the coming years. Companies believe that by adopting a digital strategy they can improve operational efficiency, meet customer expectations and reach a wider audience. As a leading UI UX design company, we understand that you need to take care of several things to stand apart. These are-
You need the help of a leading UI UX design company to either design a new product from scratch or redesign the UI or current product. Before choosing the ideal partner you need to access the partner’s expertise. You can always schedule a few calls to make sure that the design company understands well the challenges and goals.
To become the darling of your customers you need to have a thorough understanding of their needs. This means you have to do research. User research helps you understand the factors that can make your site score over others and the pitfalls that you should avoid. On top of all, it is important to make your site easily navigable so that users can easily reach the product/service they are looking for.
If you are suffering from high churn rates and a lot of abandoned carts, you can get your website reviewed by experts. Leading UI UX design companies can perform a comprehensive evaluation of your website to identify areas where people might face issues or identify factors that can make them leave the site.
So, in short, a great eCommerce site starts with a site that offers customers a great user experience. To know more, get in touch with the experts at Pronet Digital, a leading UI UX design company.